NEW BALANCE . What if we get lost.
RC56
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Challenge
(01)
It moves in circles, not lines; who stops is already lost.
Slam Jam’s music and culture roots pulse through the energy of the New Balance RC56. When those energy collides they’re in constant recharge, each feeding the other, endlessly alive.
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Solution
(02)
Through the content we’ll capture how this energy unfolds, revealing its visual flame and intensity.
For the New Balance project, we managed the full production on location in Glasgow, overseeing travel, logistics, and the entire content creation process
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Conclusion
(03)
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